Cookie Policy
Last Updated: January 15, 2025
Summary:
We use cookies and similar technologies to provide, secure, and improve our services. This policy explains what cookies we use, why we use them, and how you can control them.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, improve your experience, and provide analytics about how the site is used. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).
2. Types of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly Necessary | Essential for site functionality, security, and authentication | session_id, csrf_token, auth_token | Session or up to 12 months |
| Functional | Remember your preferences and settings | language, theme, timezone | 6-12 months |
| Analytics/Performance | Understand how visitors use our site to improve performance | _ga, _gid, _gat (Google Analytics) | 24 hours to 24 months |
| Marketing/Advertising | Deliver relevant ads and measure campaign effectiveness | _fbp (Facebook), gcl_au (Google Ads) | 3-6 months |
| Third-Party | Embedded content and social media features | YouTube, Vimeo, LinkedIn, Twitter/X | Varies by provider |
3. Why We Use Cookies
We use cookies for the following purposes:
- Authentication: To keep you logged in and secure your account
- Security: To detect and prevent fraud, abuse, and security threats
- Preferences: To remember your settings, language, and customization choices
- Analytics: To understand how users interact with our platform and identify areas for improvement
- Performance: To optimize loading times and ensure smooth functionality
- Marketing: To deliver relevant advertisements and measure campaign performance
- Features: To enable specific features like video playback and social sharing
4. Legal Basis for Cookie Use
Strictly Necessary Cookies: These cookies are essential for the website to function and are used based on our legitimate interest in providing you with a secure and functional service. They do not require consent under Florida law.
Non-Essential Cookies: For functional, analytics, and marketing cookies, we rely on your explicit consent. You can manage your preferences at any time through our cookie consent banner or settings.
5. How to Control Cookies
5.1 Cookie Consent Manager
When you first visit our site, you'll see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your settings at any time by clicking "Cookie Preferences" in the footer.
5.2 Browser Settings
Most browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions
Note: Blocking all cookies may affect your ability to use certain features of our platform.
5.3 Opt-Out Tools
You can opt out of interest-based advertising through:
5.4 Do Not Track
Some browsers have a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but you can control cookies through the methods described above.
6. Third-Party Cookies
We use third-party services that may set cookies on your device. These providers have their own privacy policies:
Google Analytics: Privacy Policy
Meta (Facebook): Data Policy
Google Ads: Advertising Policies
LinkedIn: Privacy Policy
7. Cookie Retention Periods
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a specified period (typically 1 day to 24 months) or until you delete them
- Analytics Cookies: Usually expire after 24 months
- Marketing Cookies: Typically expire after 3-6 months
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, providing additional notice through our platform or email.
9. Contact Us
If you have questions about our use of cookies, please contact us:
Email: privacy@truads.ai
Address: TruAds Inc., 123 Innovation Drive, Miami, FL 33131
Phone: +1 (305) 555-0123
Appendix: Cookie Inventory
| Name | Provider | Category | Purpose | Type | Duration |
|---|---|---|---|---|---|
| session_id | TruAds | Necessary | Maintains user session | Session | Session |
| csrf_token | TruAds | Necessary | Security protection | Session | Session |
| _ga | Analytics | Visitor/session tracking | Persistent | 24 months | |
| _gid | Analytics | Page view differentiation | Persistent | 24 hours | |
| _fbp | Meta | Marketing | Ad measurement/attribution | Persistent | 3 months |
| theme | TruAds | Functional | Remembers theme preference | Persistent | 12 months |
Note: This list may change as we add or remove services. We keep this inventory updated.